Customers are beginning to shop through conversations — asking questions, exploring products and deciding what to buy with the help of AI assistants.
But the store behind those conversations should still belong to the merchant.
Owned conversational commerce gives merchants a way to sell through conversation while retaining their own store, product record, customer relationships and commercial rules.
No need to replace your existing online store.
Your product record remains the canonical source.
Retain direct relationships and customer context.
A store you own. Wherever customers choose to shop.
Traditional ecommerce is built around visual web storefronts where customers navigate menus, search bars, and static pages manually.
Introduces another way for customers to discover products, ask questions and interact with a merchant directly through natural conversation.
Owned conversational commerce connects those experiences to the merchant’s own commerce infrastructure.
Instead of building a separate business for every new interface, merchants can make their existing commerce available through conversation.
Across your website, conversational store and connected AI assistants.
Four foundational pillars of merchant sovereignty.
Your conversational storefront lives on a domain you own. It complements your existing website rather than requiring you to replace it with a marketplace or another sales platform.
Your product record remains the foundation of your commerce experience. Product information can be made available across your website, conversational store and connected assistants, helping keep the experience consistent.
The customer relationship remains with your business. Conversational experiences can connect to the customer context and commerce capabilities your business makes available.
You determine how your commerce experience operates. Product availability, pricing, customer access and the actions an assistant can take should remain governed by your business rules.
ChatGPT, Claude and other AI assistants are becoming new places where customers can discover products and ask for help shopping. They are distribution opportunities.
They do not need to become the place your business lives. Owned conversational commerce connects those interfaces to the merchant’s own commerce experience.
Your business remains the destination behind the conversation.
AO gives merchants a conversational store they own. It brings together the commerce capabilities needed to make products, customer context and merchant-defined rules available across conversational experiences.
You do not need to abandon your existing ecommerce website to make your business conversational. Your website can remain the foundation of your online store.
AO extends that commerce experience into conversation, giving customers additional ways to discover and interact with your business.
The objective is not to move your business into someone else’s marketplace. It is to make your own business available wherever customers choose to shop.
AO is building the infrastructure for merchants to participate in conversational commerce without giving up ownership of their store.
One product record. One customer account. Your rules. A conversational store you own.